We may be the only North Carolina-based “dirt to earth” t-shirt company whose number one priority is sustainability, but we’re not the only ones getting creative with the way we do responsible business.

AuH2O, or Goldwater, as the elemental compound is spelled out, is a clothing company located in New York, New York’s East Village. Kate Goldwater, owner and designer, opened up shop in May of 2006, fresh out of college. What makes her blog-worthy you ask? Take a closer look at her high fashion creations and you will find that they are recycled; 100% original in every way, utilizing clothes that were once damaged, out of style, or just plain old. Ranging from combination t-shirt/buttondowns for the gentlemen to risque miniskirts for the ladies, AuH2O’s innovations transcend a lot of peoples’ misconceptions about what should be done with your favorite shirt once that hole in the armpit becomes socially unacceptable. Don’t you dare throw that away. Create!

Check out Ms. Goldwater’s site for some inspiration: http://www.auh2odesigns.com.

And you can buy directly from the source on Etsy (an amazing little site where vintage & handmade goods can be bought & sold): http://www.etsy.com/shop/auh2odesigns.

For those of us who like to Do It Ourselves, I would highly recommend paying a visit to threadbanger.com for step by step tutorials on limitless possibilities for reusing those recyclables.

Take it from me, the starving artist, whose dorm room curtains were once made out of cut up tees and whose feet often tread upon a pair of handmade duct tape flip flops. (Hey, it’s a conversation piece.)

Peace, love & t-shirts,

Natalie

We have created a clearer distinction and better cohesion between our three products. We are now providing our customers with three different, but equal routes to sustainability, depending on what they value most. Organic, local, or recycled–you choose which path to take.

We have created a clearer distinction and better cohesion between our three products. We are now providing our customers with three different, but equal routes to sustainability, depending on what they value most. Organic, local, or recycled–you choose which path to take.